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shida

Press Kit

Florist Katherine Whitchurch launched shida preserved flowers in 2018 after discovering the amazing fresh look of flowers and foliage preserved naturally. shida bouquets offer a maintenance-free solution to styling with flowers. Hand-tied arrangements or letterbox flowers, delivered worldwide, make the perfect gift or home accessory, lasting for a year or more.
Preserved flowers are real plants, expertly grown and harvested at their peak. A special preservation treatment replaces the sap with 100% plant-based glycerine and dyes. The cell structure of the plants is maintained, leaving them feeling soft and naturally beautiful.
The current trend for greenery in the home is easy to achieve with shida. For us, the perfect bunch would be overflowing with verdant foliage and exotic blooms. Current inspiration comes from Australian native flower arrangements with statement banksia, protea and eucalyptus. Among our favourite flowers is the hydrangea, with petals as soft and delicate as they were in full bloom. 
This year, keeping our contemporary aesthetic in mind, the shida design team have taken an edited approach to weddings by creating a stunning capsule collection perfect for the modern couple. Preserved and dried flowers give couples a less wasteful solution to their wedding flowers that can be kept as keepsakes for years to come.
Our newly launched collections, Desert Bloom and White Wedding consist of versatile sizes of bouquet, posies, buttonholes and hair accessories for couples to easily complete the floral design of their wedding. In 2021 two new collections will be launched for the spring and summer seasons.
For media inquiries
Contact us at press@shida.florist
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