Florist Katherine Whitchurch launched shida preserved flowers in 2018 after discovering the amazing
fresh look of flowers and foliage preserved naturally. shida bouquets offer a maintenance-free and
sustainable solution to styling with flowers. Hand-tied arrangements or letterbox flowers, delivered
worldwide, make the perfect gift or home accessory, lasting for a year or more.
Bespoke projects include working with interior designers and developers to style show apartments,
creating arrangements for boutiques and styling shoots and most recently shida created displays for
Artist Residence for their Oxford hotel and London restaurant. Collaborations with interior
designers bring luxury home styling to all.
Preserved flowers are real plants, expertly grown and harvested at their peak. A special
preservation treatment replaces the sap with 100% plant-based glycerine and dyes. The cell
structure of the plants is maintained, leaving them feeling soft and naturally beautiful. shida
preserved flowers are a great, sustainable alternative to imported cut flowers and unlike fake
flowers, they are totally natural and biodegradable.
The current trend for greenery in the home is easy to achieve with shida. For us, the perfect bunch
would be overflowing with verdant foliage and exotic blooms. Current inspiration comes from
Australian native flower arrangements with statement banksia, protea and eucalyptus. Another
favourite is the hydrangea, with petals as soft and delicate as they were in full bloom.