Your packaging is made from recycled sources and is 100% fully recyclable or compostable, Amazing! What does sustainability mean to you and your business and how do you see it impacting the food industry going forward?
Sustainability is just as important as the flavour is to us. We felt a real responsibility that we didn’t want to start a business that wasn’t socially responsible and environmentally responsible so even from the very beginning, we pay the farmers around three times the fair-trade market rate that ensures that they’re looked after and can carry on producing incredible crops year on year. For us, it would feel strange putting so much care into that side of it and then parcelling it in foil or plastic knowing the economic and environmental costs.
I think people are definitely more aware of where their food comes from, how it was made and who made it. I think that smaller companies start by being sustainable and responsible which ultimately puts pressure on the bigger companies because the demand is there and consumers are realising that the way we create some foods isn’t right and certainly isn’t sustainable. I think the food and drinks industry is on the right path and it’s realising that we all have to be: we all need to take responsibility now. Small businesses had the opportunity to shine through a lockdown and highlighted the power that consumers have with their money. By shopping at a small retailer, you can be a big part of something and you can help to support a family, a business and a dream.